Fedrigoni impresses with data-driven webshop and brochure
The content management system is the beating heart of the Fedrigoni Partner Portal. For Fedrigoni we have stored all information orderly on a central location. All information relevant for the sales employees is included in various tables. Colours, prices, regions, sales employees and much more, it is all there. As icing on the cake the price adjustments are automatically implemented by way of a API. That saves a lot of time.
The webshop of Fedrigoni is connected to this database. The Partner Portal ensures that the large sample book is no longer required and that the actions, agreements, price adjustments and campaigns are automatically included. Prospects and customers can simply select the required paper and download a price list of this. So, they receive a customised price list that perfectly aligns with their requirements. Almost all information is public. Only an account is required to also see the prices next to the types of paper. For example, special agreements or actions are connected to this account, so the customer can always review the correct prices. This account can easily be requested from the Fedrigoni Partner Portal.
Many printing companies use management information systems for inventory management, invoicing and contact management. The customers of Fedrigoni also use this. Via the connection platform of MarketingXpress we have created a link between these management information systems and the new content management system of Fedrigoni, so customers can request the correct information in their own familiar environment at any time of the day.
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