1 januari 2017 Richard Koorevaar

Fedrigoni impresses with data-driven customer portal and brochure

In a world with an increasing focus on digital, Fedrigoni still continues to swear by paper. Three centuries ago they started in Italy with the production of paper and they now also supply in Europe, Africa, Asia and the United States.
Paper and cardboard with a beautiful quality and in brilliant colours. Since 2011 Fedrigoni also supplies directly to printers and designers in the Benelux. The experts of Fedrigoni know the ins and outs of which paper is best for that one project, from large to small.

Klantportal Fedrigoni

3243 ARTICLES, 22 VARIOUS COLLECTIONS, 100 SERIES,300 COLOURS, ACTIONS, PRICE AGREEMENTS AND CAMPAIGNS.

Until recently considering this data and obtaining the correct price information was done manually. Therefore, the sales team of Fedrigoni lost a lot of time compiling quotations. Plus, the (potential) customers received a general brochure that did not take into account the adjusted prices. Surely we can do better.

 

The Fedrigoni Database

DatabaseThe content management system is the beating heart of the Fedrigoni FollowUp. For Fedrigoni we have stored all information orderly on a central location. All information relevant for the sales employees is included in various tables. Colours, prices, regions, sales employees and much more, it is all there. As icing on the cake the price adjustments are automatically implemented by way of a API. That saves a lot of time.

 

Personalised brochure and webshop

The customer portal of Fedrigoni is connected to this database. The customer portal ensures that the large sample book is no longer required and that the actions, agreements, price adjustments and campaigns are automatically included. Prospects and customers can simply select the required paper and download a brochure of this. So, they receive a customised brochure that perfectly aligns with their requirements.

Almost all information is public. Only an account is required to also see the prices next to the types of paper. For example, special agreements or actions are connected to this account, so the customer can always review the correct prices. This account can easily be requested from the customer portal of Fedrigoni.

 

 Link with the Management information system

Many printing companies use management information systems for inventory management, invoicing and contact management. The customers of Fedrigoni also use this. Via the connection platform of MarketingXpress we have created a link between these management information systems and the new content management system of Fedrigoni, so customers can request the correct information in their own familiar environment at any time of the day.

The results:

  • More effective sales process
  • All information is centrally stored in one database
  • Customers have access to the most recent price information
Tagged: , , , , ,

About the Author

Richard Koorevaar Je kan hem wakker maken voor de nieuwste technologische ontwikkelingen. Kijk niet raar op als hij tegen zijn pols praat – hij heeft een innige band met zijn Smartwatch.

Geef een reactie

Het e-mailadres wordt niet gepubliceerd.

A creative network for better and more sales